Privacy Policy

Last updated: November 6, 2024

This Privacy Policy describes how Amaranta.store (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from amaranta.store (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information, as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected personal information about you from a variety of sources over the past 12 months, as outlined below. The information we collect and use may vary depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect
The types of personal information we collect about you depend on how you interact with our Site and use our Services. By “personal information,” we mean data that identifies, relates to, describes, or can be associated with you. Below are the categories and specific types of personal information we collect.

Information We Collect Directly from You
Information that you directly submit to us through our Services may include:

• Contact details like your name, address, phone number, and email.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, such as username, password, and security questions for account security.
• Shopping data, including items you view, add to your cart, save in your account, or purchase.
• Loyalty points, product reviews, referrals, or saved gift cards.
• Customer support information, including details you provide when you contact us.

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage
We may automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies. Usage Data may include information on how you access and use our Site, such as device details, browser type, network connection, IP address, and other information about your interactions with the Services.

Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Payment processors to collect payment information (e.g., bank account, credit or debit card, billing address) to process your payment and fulfill your orders.
• Third-party services that support our Site and Services, such as WooCommerce.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also, see the section below, “Third-Party Websites and Links.”

How We Use Your Personal Information

• Providing Products and Services: We use your personal information to provide you with the Services, process payments, fulfill orders, send notifications related to your account, purchases, returns, and exchanges, and facilitate shipping.
• Marketing and Advertising: We may use your personal information to send marketing and promotional communications, such as emails, texts, or mail, and to show you advertisements for products or services.
• Security and Fraud Prevention: We use your personal information to detect, investigate, and prevent fraudulent, illegal, or malicious activities.
• Communication and Service Improvement: We use your personal information to provide customer support and improve our Services.

Cookies
We use Cookies on our Site to improve and enhance our Services, understand user interaction, and administer our Site. For information about the Cookies we use, you can review the WooCommerce Cookie Policy.

How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for various purposes, including:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners for advertising purposes.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy.
• To comply with any applicable legal obligations, enforce terms of service, or protect our rights.

Third-Party Websites and Links
Our Site may provide links to websites or platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, please review their privacy policies. We are not responsible for the privacy or security of such sites.

Children’s Data
The Services are not intended for use by children. We do not knowingly collect any personal information from children. If you are a parent or guardian and believe a child has provided us with personal information, please contact us to have it removed.

Security and Retention of Your Information
We take measures to protect your personal information, but no system is entirely secure. We retain your personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, or enforce our policies.

Your Rights
Depending on your location, you may have rights regarding your personal information, such as access, deletion, correction, or restriction of data processing. To exercise your rights, please contact us.

We will not discriminate against you for exercising these rights. We may need to verify your identity before processing your request.

Complaints
If you have concerns about how we process your personal information, please contact us. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

International Users
Please note that we may transfer your personal information outside of your country. If we transfer personal information out of Europe, we rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses.

Contact
If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us at info@amaranta.store.